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Two Dollar Coffee Club Loyalty App
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At Appliquette, we excel in customer loyalty app development, and our collaboration with Great Scott Enterprises (GSE) stands as a testament to our expertise. We previously partnered with GSE to create a successful website, along with iOS and Android apps for their ‘Drinking Buddy’ startup. It was a pleasure to join forces with GSE once again when they approached us with their exciting new project: ‘Two Dollar Coffee Club.’
Two Dollar Coffee Club is a paradise for coffee enthusiasts, offering members the delightful perk of enjoying their favorite brews for just $2 at participating coffee venues. Membership options include monthly or yearly subscriptions, catering to diverse preferences.
Our team brought the concept of Two Dollar Coffee Club to life with a robust iOS and Android loyalty app. This dynamic application empowers users to effortlessly locate nearby participating venues, redeem their coffee rewards, and unlock exclusive deals and offers generously provided by these venues.
Design
Developing the Two Dollar Coffee Club loyalty app presented us with a unique set of challenges that required solutions on both the admin/venue reporting side and the front-end app interface.
A pivotal factor in securing venue participation hinged on our ability to offer comprehensive user analytics tailored to each venue’s specific needs. Venues sought assurance that joining the product would translate to tangible growth in their customer base. Therefore, the capability to provide in-depth and actionable analytics became paramount.
On the front end, we encountered the challenge of implementing a payment method for handling subscriptions without relying on native In-App Purchasing. This necessitated a careful navigation of the intricate requirements set by iOS App Store reviewers. It’s understandable that app stores seek their share of revenue from in-app purchases, making this process a critical aspect of our development journey.
At Appliquette, we embraced these challenges head-on, ensuring that Two Dollar Coffee Club not only met but exceeded expectations, delivering valuable insights to venues while navigating the app store landscape successfully.
Development
The core functionality of the Two Dollar Coffee Club, a standout loyalty app, is primarily orchestrated through the Admin backend website. This central hub serves as the epicenter where participating venues gain access to vital analytics and exert control over the information presented in the front-end apps. It also serves as the command center for administering the overall product.
Our primary objective with this website was to present analytics in a user-friendly and readily comprehensible manner, ensuring that venue administrators could swiftly assess app usage without laborious deciphering. The journey commenced with meticulous planning to record analytics within the front-end apps. We tracked various metrics, including the number of claimed coffees and user interactions with venue listings. These data points were seamlessly transmitted to the backend.
However, a challenging aspect was recording ‘Time spent in Venue’ as it’s inherently elusive to quantify accurately. Steering clear of Bluetooth beacons, which would necessitate hardware installation at venues, we adopted a geofencing approach using Location Services. This allowed us to calculate time spent within venues by detecting app ‘entry’ and ‘exit’ within the predefined radius of each venue.
With geofencing in place for ‘Time spent in Venue,’ a natural extension was the implementation of Geofence Push Notifications. This innovative feature enables venues to reach out to app users with targeted push notifications when they come within a defined proximity of the venue. Leveraging this tool for advertising, such as offering a ‘$2 Muffin with every coffee purchase,’ has empowered venues to enhance customer engagement and establish direct communication channels with their clientele.
Subscription purchases were seamlessly facilitated through the integration of PayPal into the apps, enabling the setup of recurring subscription products. This approach not only aligned with iOS App Purchases for specific product types but also saved our client 30% of the App Store’s share of each purchase.
