Strategy

The developers you choose must understand the product lifecycle

Looking for product strategy in Adelaide? A successful App starts with a good idea – but turning that idea into a reality is a complex process. Developers that understand this lifecycle have a greater chance of achieving the goals of generating downloads AND engagement.

Appliquette can help you with product strategy including:

Conversational Analysis
Market Research on Competitors
Consumer Insights and Market trends.

We can also help with idea validation, including:

Usability Testing
Competitor insights
Consumer Insights and Market trends.

We also work with you to help identify the key criteria for your product, including:

Target audience
Target platforms
Content and functionality
End user experience
KPIs.

Content Strategy = Engagement

We want to help you build loyal customers – the ones that will use your product consistently and stay connected with your brand. Our Content and media Strategy focuses on identifying, understanding and communicating with these customers and using their insight to inform development and marketing.

This is the key reason why we provide you with a Product Manager in addition to our developers. Most companies will just take a brief and give it to their development team to build, but we take a holistic view – What is the product we’re building? How can we work with you to design it in the best possible manner? How can we plan to ensure best integration of content to build engagement both in the product, and in other platforms? And then how best is this then communicated to the development team?

We understand the process because we’ve personally gone through it

Everyone in the team at Appliquette has developed their own products, both in-house as a team, and as individuals. Because of this we’ve personally been through this process and have been in your shoes. We’ve seen great successes, as well as some failures in launching our own products and we want to share that knowledge and experience with you.