iOS & Android Mobile App
Peter had been using language learning apps alongside his traditional language classes to assist him developing his vocabulary when he realised he could create something better.
It was from this realisation that he decided to contact Appliquette to help him develop the concept of RoteStar, a language learning framework that helps users build vocabulary and perfect pronunciation fast.
RoteStar is an iOS and Android app that delivers high quality language learning content through a number of different methods including Audio & Recording playback, Quiz, Flashcards, and lists, and across a number of different languages including Spanish, Portuguese, French and German.
In order to achieve success in the app store RoteStar had two key aims.
The critical first step was to take the complexity out of the overall interaction with the content. RoteStar delivers a large volume of content with over 2000 words and phrases per language, as well as a comprehensive breakdown of the structure of the language in its reading components.
Each of the languages are divided into categories and subcategories, meaning users might be drilling 4 levels deep before they can start interacting with the tools, for example:
Audio (the delivery method) > Verbs > Key Irregular Conjugations > To Have > Word List
It was important that we could balance the ability to deliver in depth content, whilst not losing users in the experience of using the app.
There were a number of methods we employed here, beginning with sketching out the wireframes and then taking these digital to pare back the on screen content to only what was necessary. Learning a language can be frustrating at the best of times so we needed to ensure the app was as simple as possible to jump and and start.
We implemented a ‘breadcrumb’ into the UI so as users began diving into the content, they never feel lost, and by building a structure that was used throughout the key operating modes we could deliver a consistent user experience throughout the whole app.
RoteStar also went through a number of weeks of private testing to ensure we weren’t making incorrect assumptions on behalf of the userbase. Through this testing process we were able to confirm many things and adjust others to ensure the product would be well received from the general public on release.
On the development side we needed to produce the app in such a way that was going to allow for easy collaboration between us and the client to:
Outside of the development of the apps we worked with the client to develop a marketing strategy for promotion of the app. This included development of graphic resources, press kits and a website, as well as assistance with App Store Optimisation.
RoteStar has been very well received on release with a number of 5 star reviews and excellent feedback from customers, we are very proud of the results and watch in anticipation as it continues grow in downloads and provide a great tool for language learning.
With the app framework now established we are also working on the next two languages meaning RoteStar will have released 8 apps in a two month period with many more to come!