AUFC Shake it!
AUFC Shake it! is a high performing fan engagement tool that helps Adelaide United Football Club interact directly with fans through their mobile phone.
Using the app, fans shake their phones at AUFC home games to instantly win offers, prizes or enter into competitions.
AUFC Shake it! has been running for the past two A-League seasons.
Shake it! provides AUFC with a wide range of data to help them better understand and interact with their fans.
- Verified contact data including email and facebook for ongoing engagement external from the app
- In depth demographic data
- How often they interact
- How often they attend home games
- What types of offers / deals work best within specific demographics based on redemption data
Its a product people want – The AUFC Shake it! App averaged 45% download conversion rates in the app store, putting it at double the industry average. It also achieved top 20 trending for their respective app stores. The app achieved a redemption rate of 30% for retail/hospitality specific vouchers and offers.
We’re in our second season with the app as it’s a proven hit with the fans and helped us land new partners for the 18/19 season
Tim Baker, Digital & Marketing Coordinator, AUFC