Does your app need a download boost?
With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. We’d like to share with you one very important technique: app store optimisation (or ASO)
So, What is ASO?
Ever tried searching for your app on the app store only to have to scroll and scroll down the list to find it?
ASO is the process of optimising your mobile apps to rank higher in an app store’s search results. ASO is your secret weapon.
The app store is a living, organic thing with new apps hourly and new competitors appearing regularly. As a result of this you should spend time regularly improving your ASO, so you can meaningfully impact your app’s ranking and overall success.
App Store Optimisation – its a journey not a destination
The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app.
Maximising the effectiveness of your App Title to include heaviest searched keywords.
Researching relevant keywords for your App with high search rankings and low market competitiveness.
Improving the quality of your App description to convert more App views into downloads.
Review your icon and screenshots and give you tips and suggestions how you can improve them to increase conversion and engagement.